How Do You Write A Brand Promise?

What is Nike’s promise?

Nike – The Nike brand promise goes way beyond its famous tagline, “Just do it.” Nike’s brand promise is: “To bring inspiration and innovation to every athlete* in the world.” The asterisk in the brand promise says that if you have a body, you’re an athlete..

What can you promise to your company?

5 Promises You Need to Make When Starting a CompanyI promise to celebrate the little things and take joy in the small wins and moments. It’s not always about the grand gestures. … I won’t compare you to others. … When we are together, I will give you 100% of my focus. … I will be honest and open with you. … I will love you when you are old.

How do you develop a brand promise?

STEPSUse the Brand Template to create or review your brand promise. … Next, list out what your customers value, e.g. convenience, status, being the first, etc.Then write down your circular opportunity or concept. … Next, capture the messages that would appeal to your audience to make them feel invested in this concept.More items…

What is a brand promise statement?

A brand promise is a short simple statement that tells a customer what they can expect from your brand.

What is brand promise example?

Best Brand Promise ListGeico: “15 minutes or less can save you 15% or more on car insurance.” … Coors Light: “The World’s Most Refreshing Beer” … Coca-Cola: “To inspire moments of optimism and uplift.” … BMW: “The Ultimate Driving Machine” … Nike: “To bring inspiration and innovation to every athlete in the world.”More items…

What are the brand types?

Many kinds of things can become brands. Different types of brands include individual products, product ranges, services, organizations, individual persons, groups, events, geographic places, private label brands, media, and e-brands.

What is the brand promise of Coca Cola?

Coca-Cola. “Our central promise at The Coca-Cola Company is to refresh the world in mind, body, and spirit, and inspire moments of optimism; to create value and make a difference.”

How do you identify a company’s brand promise?

The first step is to identify your brand promise, which is your unique value. Companies that are growing quickly — or industries that are changing rapidly — often think they’re offering one value, when customers actually use them because of another.

How do you measure brand promise?

Getting behind your brand promiseMeasure. Conduct customer and employee surveys to determine how well your brand promise resonates with both customers and employees. … Monitor. Keep regular tabs on how well you deliver on your brand promise and create standards that operationalize it. … Train and engage.