How Can I Protect My Logo And Brand?

The simple answer: Logos are not copyrighted, they are actually trademarked.

Whether or not legal action is taken for replicating a trademarked logo is fully up to the company or entity that owns the trademark.

A company still has legal rights to their logo even if it’s not trademarked..

How can I legally protect my brand?

Protect Your Brand Name in 5 StepsRegister your domain name. Domain names are an important part of any business brand today. … Trademark your business name and logo. … Use your brand. … Monitor your brand. … Deal with infringement immediately.

Why do companies protect their brands?

In today’s business landscape, protecting your brand is essential to growing your business. Having the proper protection of your brand could deter potential infringers from disrupting your business and provide your business with security in the event of infringement.

How many years do patents last for?

20 yearsHow long does patent protection last? Patent protection is granted for a limited period, generally 20 years from the filing date of the application.

These five qualities make a logo instantly identifiable, and ensure that when consumers look at it, they’ll connect with your brand.Simple. Many of the most impactful and successful logos in history are surprisingly simple. … Relevant. … Memorable. … Timeless. … Versatile.

What is online brand protection?

Online brand protection is a service provided by Inventa International that seeks to protect the reputation and credibility of your business. It involves broad continuous monitoring of online platforms and websites in order to detect any harmful activity that could damage your trademark.

How to Protect Your Brand and What to Do If Someone Steals itProtect your unique brand name / logo. If you have a unique brand name or logo, protect it. … Make a paper trail. … Watch for trademark violations. … Keep your domain. … Trademark your new name BEFORE releasing it. … Register your new domain. … Announce the change.

What does your logo say about you?

A company logo is a symbol of your company’s identity. It creates a first impression of your company and expresses your company’s value all in one. … A company logo says a lot about your brand: Who you are, what you do, and why you do what you do.

What does protecting the brand mean?

Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust.

A trademark is a recognized sign, symbol or expression which identifies product or service of a particular source from those of others. A trademark owner can be an individual, organisation or a legal entity. The purchased trademark cannot legally be used by any other company.

Why is brand protection?

Brand protection can be described as a security measure that safeguards your brand copyright pirates, counterfeiters, and infringers of other types of intellectual property. It provides your brand protection from not only loss of revenue but also protects your company’s image, reputation, and overall value.

A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. … A logo should be able to be printed at any size and, in most cases, be effective without color. A great logo essentially boils down to two things: great concept and great execution.

Which One Should I Trademark? It depends. Higher value tends to lie in name recognition rather than familiarity of a logo. Since logos change more often than names, it usually makes more sense to register a standard character mark to protect the business moniker itself.

How important is a logo to a brand?

Your brand is the experience and perception people have of your company. … But that said, your logo is important to your business because it communicates ownership, quality, and values. It’s imprinted on your products, your business card, website, social media, and most importantly, in the minds of your clients.